Sans Émission

 

Insight

 In Quebec, Canada, popular TV channel Noovo goes off-air between 2am and 6am. Locals call this ‘sans émission’ which translates to ‘no broadcast’. But ‘sans émission’ also means ‘no gas emissions’. We saw this as a unique opportunity to create a new entertainment platform, presented by the all-electric Volkswagen ID.4.

 

Rationale

 We turned Noovo’s unused overnight airtime into Sans Émission—a 4-hour long comedy special starring famous Quebec comedian Pier-Luc Funk. Starting at 2am on Saturday, September 16th, audiences watched Pier-Luc perform 4 hours of his signature brand of improv comedy with nothing more than a soundstage, some props, and a charging EV.